The latest polling looks at the 2026 midterms, while a new kind of pricing raises questions about how much your personal data is worth.
The 2026 midterms are getting closer, and the latest polling gives us a look at where voters stand. This week on Poll Hub, we dig into our latest national poll, examining the congressional elections, the political landscape, the economy, and the issues shaping voters’ choices. We also take a closer look at new polling from Texas and Iowa and what those state-level numbers tell us about the political environment heading into November.
Then, we turn to a different kind of number: the price you pay. Surveillance pricing uses personal information, including location, browsing history, shopping behavior, and other data, to determine individualized prices or promotions. We look at what Americans think is fair when companies use personal data this way, including the difference between getting a personalized recommendation or discount and being charged a different price for the same product. So, what happens when the information companies collect about us starts influencing what we pay? We explore where Americans draw the line between personalization, privacy, and fair pricing.
And, of course, we wrap things up with a fun fact about whether you have to be at least a little crazy to live in New York City.